Content source of truth for
/about(src/pages/about.astro). Rewritten 2026-09-14 (FIU-5224) as the company page: what the product does now lives at /features/. Every fact here followsseo-aeo/entity-card.md. See README.
Page title: About | fiuto.ai Meta description: Fiuto is built by Dario Codipietro, a UX practitioner in London, operated by Fiuto Ltd. Who builds it, why it began as an internal tool, and what you decide.
What Fiuto is
Fiuto is all you need for user research. It creates the tests, runs them with AI respondents and real people, and turns what happened into findings, a readout, and a deck you can share. Eighteen methods, every one on every plan.
That is the short version. The features page is the long one, and the price is on a page, not behind a call.
Who builds it
Dario Codipietro, a UX practitioner with over a decade of running studies. Solo builder, based in London.
Fiuto began as an internal tool. No research tool could draft a study from the code it was testing, or hand the findings back to it, so the first version did only that. Sign-ups opened on 27 July 2026 and it has been in open alpha since.
It is still built the same way. Small surface area, plain promises, and a founder who answers his own support email.
What you decide
Fiuto writes the study, finds the people, and reads the answers back. It does not decide whether the question was worth asking.
You choose who to hear from, whether that is Prolific’s panel of 300,000+ participants or your own users through a share link. You decide what is fair to ask them. You check the AI output before it shapes a decision. That part has not been automated, and it should not be.
Fiuto is not a legal review. What you owe the people who answer is still yours to work out.
The company
Fiuto is operated by Fiuto Ltd, registered in England and Wales, company number 17212337. Registered office: Impact Brixton, 17A Electric Lane, London SW9 8LA.
Write to [email protected]. Read the terms, the privacy policy, and how Fiuto handles your data.