Study template: preference test
Which option wins, and why
Compare two or more design options side by side and find out why users prefer one.Upload two or more designs and Fiuto builds this preference test around them, free, in minutes. Every block is yours to change before launch.
A preview player for the preference test template. It steps through the 3 blocks a respondent meets, resting on the preference test.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What you will learn
3 blocks, about 5 minutes to answer.
- Which option people prefer at a glance
- Why they prefer it
- Whether the preference is clear or split
The study, block by block
In the order a respondent meets them. Every prompt is rewritten around your product when you paste the URL.
Intake form
A few details before the study starts.
your name, email, your role
Preference test
Which of these feels more suited to the task?
2 options, then why
Design A, Design B
Open text
Is there anything neither option gets right?
Optional
Who it is for
For a designer with two directions and a stakeholder who wants a reason: two layouts, two colour treatments, two hero images. It suits a decision that is stuck on taste, where a clear split from real people settles it.
If the options differ in wording rather than design, the copy and messaging test is built for that. If they are logos, the logo and brand test asks the brand questions too.
Make it yours
Each method in this study has its own guide: what it measures, what to change, and what to avoid.
Preference test
Read how the preference test works and how to word it for your product. Preference test guide.
Survey questions
Read how the survey questions works and how to word it for your product. Survey questions guide.
Before you launch
The notes the template ships with, from the researcher who wrote it.
- Use images of roughly the same size and fidelity so production polish doesn't bias the vote.
- Keep the question neutral: "Which do you prefer?" not "Which is better?"
- If you're testing brand direction rather than layout, the logo and brand test template adds attribute ratings.
What you get back
AI testers run the study first and report what they found, so you see whether the task reads and whether the questions land before a real person opens the link. Then the real responses arrive: every click, rating, and answer per respondent, and Fiuto's reading of them as findings, a readout you can share behind a link, and a deck.
Your data is yours: results as JSON or CSV through a per-study token, or over MCP from the coding agent you build in.
Frequently asked questions
01How long does the preference test take to answer?
About 5 minutes. 3 blocks: the intake, the task or the questions, and the follow-ups. Fiuto shows the estimate to respondents on the study's first screen.
02Can I change the blocks?
Yes, every one. Fiuto rewrites the template around your product when you paste the URL, and you can edit any prompt, add a block, remove one, or change the order before you launch. Save the result as your own template to reuse it.
03Who answers it?
AI testers first, so you see what the study finds before anyone real does. Then real people: recruited from a global panel of 300,000+ participants powered by Prolific, with demographic filters, or your own users when you share the link. Respondents open the link and answer, no account needed.
04Is this template free?
Yes. Every template and every block type is on every plan, including Free. The free plan includes 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.