Study template: competitor comparison
See how you stack up, side by side
See how your product stacks up when users rate both side by side.Paste your URL and a competitor’s and Fiuto builds this comparison around both, free, in minutes. Every block is yours to change before launch.
A preview player for the competitor comparison template. It steps through the 5 blocks a respondent meets, resting on the preference test.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What you will learn
5 blocks, about 8 minutes to answer.
- How your product stacks up against the competition
- Which dimensions matter most to users
- Where you're winning and where you're losing
The study, block by block
In the order a respondent meets them. Every prompt is rewritten around your product when you paste the URL.
Intake form
A few details before the study starts.
your name, email, your role
Preference test
Which product do you prefer overall?
2 options, then why
Our product, Competitor
Matrix
Rate each product on these dimensions.
5 rows rated Poor / Below average / Average / Good / Excellent
Ease of use, Reliability, Feature depth, Speed and performance, Value for money
Ranking
Rank these qualities by importance to you.
Drag 5 items into order
Ease of use, Reliability, Feature depth, Speed and performance, Value for money
Open text
What would need to change for you to switch to the other product?
Optional
Who it is for
For a founder or marketer who says the product is better and wants that judged by people who use both: two landing pages, two onboarding flows, two pricing pages. It suits a positioning decision, a sales deck, or the moment before a redesign that is meant to close a gap.
If only your product is in question, the satisfaction survey measures it on its own.
Make it yours
Each method in this study has its own guide: what it measures, what to change, and what to avoid.
Preference test
Read how the preference test works and how to word it for your product. Preference test guide.
Survey questions
Read how the survey questions works and how to word it for your product. Survey questions guide.
Ranking
Read how the ranking works and how to word it for your product. Ranking guide.
Before you launch
The notes the template ships with, from the researcher who wrote it.
- Recruit people who actively use at least one of the two products. Abstract comparison from non-users produces noise, not signal.
- Don't name the competitor in the preference labels if you want unbiased ratings. Use neutral labels and reveal which is which in the results.
- Matrix scores rarely drive decisions on their own. The open-text "what would make you switch" answer is usually the most actionable finding.
What you get back
AI testers run the study first and report what they found, so you see whether the task reads and whether the questions land before a real person opens the link. Then the real responses arrive: every click, rating, and answer per respondent, and Fiuto's reading of them as findings, a readout you can share behind a link, and a deck.
Your data is yours: results as JSON or CSV through a per-study token, or over MCP from the coding agent you build in.
Frequently asked questions
01How long does the competitor comparison take to answer?
About 8 minutes. 5 blocks: the intake, the task or the questions, and the follow-ups. Fiuto shows the estimate to respondents on the study's first screen.
02Can I change the blocks?
Yes, every one. Fiuto rewrites the template around your product when you paste the URL, and you can edit any prompt, add a block, remove one, or change the order before you launch. Save the result as your own template to reuse it.
03Who answers it?
AI testers first, so you see what the study finds before anyone real does. Then real people: recruited from a global panel of 300,000+ participants powered by Prolific, with demographic filters, or your own users when you share the link. Respondents open the link and answer, no account needed.
04Is this template free?
Yes. Every template and every block type is on every plan, including Free. The free plan includes 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.