See where attention lands on your design
People click whatever draws their eye on a design, and the clicks pool into a heatmap of what pulls attention.Paste your URL and Fiuto builds a free click heatmap test for you in minutes. No experience required.
A preview player for the click heatmap test. It steps through the four blocks a respondent sees, and is paused on the third: clicks pooling on the design with no target to hit.
What is a click heatmap test?
A click heatmap test shows people a static image and asks them to click anywhere that draws their eye or feels interactive. There is no target and no right answer, so what you get is a picture of attention rather than a pass or fail.
Each respondent clicks as many times as they like, up to a cap you can set. Every click is stored as a position relative to the image, so the heatmap holds up whatever screen the respondent used.
The result is every participant's clicks pooled into one heatmap over your design. Hotter areas are where attention concentrated, and cold areas are the parts people skipped, which is often the more useful half.
Run one when you have an open question about attention, not one specific target to validate.
Is a click heatmap test the right method?
It is worth two minutes to check a click heatmap is the method you want.
Reach for it when
Checking where attention and clicks cluster on a design
Seeing which elements people expect to be interactive
Exploring open prompts, such as "click what seems most important"
Reviewing a landing page or screen with no single obvious focal point
Reach for something else when
You have one specific target to validate such as a button or menu item. A first-click test measures whether people find that exact spot.
You're testing a live, clickable prototype rather than one static image. A prototype test follows the whole journey, not a single screen.
Click heatmap tips
Leave the target open
This block has no right answer, unlike a first-click test. Expect a spread of clicks and read the density rather than any single point.
Ask an open prompt
Give people something to react to, such as "click what seems most important" or "click anything confusing", so the pattern that comes back actually means something.
Skip the click cap for free exploration
Leave the click count and timer open unless you specifically want to capture only first instincts.
Frequently asked questions
What is a click heatmap test?
A click heatmap test shows people a static image and asks them to click anywhere that draws their eye or feels interactive. Every click pools into a heatmap laid over the image.
How is a click heatmap test different from a first-click test?
A click heatmap captures every click with no target or right answer, built for open attention questions. A first-click test tracks a single click against one validated target, built to check whether people find a specific spot.
How many clicks does Fiuto record?
Every click is captured unless you set an optional maximum. Each click is stored as a normalised coordinate, so the heatmap holds up across different screen sizes and retina displays.
What does the results view show?
Every participant's clicks pooled into a heatmap over the image. Hotter areas mean more clicks clustered there, showing where attention concentrated without needing a predefined target.
Is there a right or wrong click?
No. A click heatmap test has no target and no validation, which is what makes it useful for open, exploratory attention questions.
What kind of image works best?
A static design or screenshot with a clear question attached, such as what looks interactive or what draws the eye first.
Do AI respondents go through the study before real people?
Yes, on every plan including Free. Up to five AI respondents work through the study first so you get a read in minutes and catch an unclear task early, and up to two of them can be AI experts in conversion, usability, copy or SEO. Then real people answer the same study, recruited from Prolific's global panel or reached through your own link.
Can I create and launch this study from my coding agent?
Yes. Fiuto's research assistant works in the app, over MCP from Claude Code, Cursor, Codex, Lovable, v0, Replit and Bolt, and over the API. It creates, launches and reads back the study on every plan including Free.
Does Fiuto run AI interviews?
AI interviews are an upcoming feature, in development now, and this page will list them the day they are out of alpha. Until then Fiuto runs unmoderated studies across 18 methods, with AI respondents first and real people after.