Click heatmap testing
Click heatmaps show where attention actually lands
Show people a design and ask them to click whatever draws their eye or feels tappable, then watch the clicks pool into a heatmap with no target to hit.Create a free click heatmap study in minutes, no experience required.
A preview player for the click heatmap test. It steps through the four blocks a respondent sees, and is paused on the third: clicks pooling on the design with no target to hit.
What is a click heatmap test?
A click heatmap test shows respondents a static image and asks them to click anywhere that draws their eye or feels interactive. Every click is captured and layered over the image as a heatmap.
Use it when you have an open question about attention, not one specific target to validate.
Right test, wrong test
It is worth two minutes to check a click heatmap is the method you want.
Reach for it when
Checking where attention and clicks cluster on a design
Seeing which elements people expect to be interactive
Exploring open prompts, such as "click what seems most important"
Reviewing a landing page or screen with no single obvious focal point
Reach for something else when
You have one specific target to validate such as a button or menu item. A first-click test measures whether people find that exact spot.
You're testing a live, clickable prototype rather than one static image. A prototype test follows the whole journey, not a single screen.
Three things that make it work
Leave the target open
This block has no right answer, unlike a first-click test. Expect a spread of clicks and read the density rather than any single point.
Ask an open prompt
Give people something to react to, such as "click what seems most important" or "click anything confusing", so the pattern that comes back actually means something.
Skip the click cap for free exploration
Leave the click count and timer open unless you specifically want to capture only first instincts.
Frequently asked questions
01What is a click heatmap test?
A click heatmap test shows people a static image and asks them to click anywhere that draws their eye or feels interactive. Every click pools into a heatmap laid over the image.
02How is a click heatmap test different from a first-click test?
A click heatmap captures every click with no target or right answer, built for open attention questions. A first-click test tracks a single click against one validated target, built to check whether people find a specific spot.
03How many clicks does Fiuto record?
Every click is captured unless you set an optional maximum. Each click is stored as a normalised coordinate, so the heatmap holds up across different screen sizes and retina displays.
04What does the results view show?
Every participant's clicks pooled into a heatmap over the image. Hotter areas mean more clicks clustered there, showing where attention concentrated without needing a predefined target.
05Is there a right or wrong click?
No. A click heatmap test has no target and no validation, which is what makes it useful for open, exploratory attention questions.
06What kind of image works best?
A static design or screenshot with a clear question attached, such as what looks interactive or what draws the eye first.