Survey questions
Survey questions turn opinions into evidence
Ask a multiple choice, open text, or matrix question on their own or alongside another method, and get counts, quotes, or a full grid of ratings back.Create a free survey question study in minutes, no experience required.
A preview player for survey questions. It steps through the four blocks a respondent sees, and is paused on the third: a multiple choice question, with one option already picked and the Fiuto panel floating over the card holding the question.
What are Fiuto's survey question types?
Fiuto has three plain survey question types: multiple choice for a known set of answers, open text for reasons and answers you can't list in advance, and matrix for rating several related statements on the same scale in one grid.
Use them stand-alone for a quick pulse check, or drop them into a study built around ranking, sorting, or a task, to add the reasoning behind the numbers.
Right test, wrong test
It is worth two minutes to check which question type fits what you're asking.
Reach for it when
Multiple choice: a small, known set of possible answers, such as role or which tool someone uses
Open text: the reasons behind an answer, or answers you can't list in advance
Matrix: several related statements on the same scale, such as a usability scale or per-area satisfaction ratings
Pairing any of the three after a task or rating, to learn the why behind the what
Reach for something else when
You need a single numeric score on one thing a rating scale question answers that directly, with no need for a grid or a list of options.
You're ranking or sorting several items against each other. Ranking and card sort are built for that kind of comparison, not a plain survey question.
Three things that make it work
Match the type to the answer, not the question
If you can list the likely answers, use multiple choice. If you can't, or you need the reasoning, use open text.
Keep a matrix to six rows or fewer
A longer grid encourages people to pick the same rating down the column without reading each row.
Add an "Other" option to multiple choice
It catches the answer you didn't think to list, without forcing an open text question on everyone.
Frequently asked questions
01What survey question types does Fiuto offer?
Three: multiple choice for a known set of answers, open text for free-written responses, and matrix for rating several related statements on one shared scale.
02When should I use multiple choice instead of open text?
Use multiple choice when you can list the likely answers upfront, such as role or plan tier. Use open text when you can't list them, or when you need the reasoning behind the answer.
03What is a matrix question for?
A matrix rates several related statements on the same scale in one grid. It's faster than repeating a rating scale question, and it lines up the answers so you can compare across rows.
04Can I combine survey questions with other methods?
Yes. A satisfaction survey might pair a rating scale with a matrix and open text, and a product-market-fit survey pairs a multiple choice question with several open text follow-ups.
05How many statements should a matrix include?
Keep the list to around six statements or fewer. Longer grids encourage people to select the same rating down the column without reading each row.
06What does the results view show for each type?
Multiple choice shows counts per option. Open text shows the full list of written answers, with no count or average to summarise them. Matrix shows the score distribution for each statement.
07Can I make a survey question optional?
Yes. Each of the three types supports a required toggle, so a respondent can skip it when it isn't essential to the study.