Study template: product-market fit survey
How disappointed would they be without you?
The Sean Ellis test: how disappointed would users be without your product?Paste your URL and Fiuto builds the Sean Ellis test around your product, free, in minutes. Share the link with the users who have used it most.
A preview player for the product-market fit survey template. It steps through the 5 blocks a respondent meets, resting on the survey questions.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What you will learn
5 blocks, about 4 minutes to answer.
- Whether you've reached product-market fit (40% or more "very disappointed" is the benchmark)
- Who your core users are and what they value most
- How people describe your product in their own words
The study, block by block
In the order a respondent meets them. Every prompt is rewritten around your product when you paste the URL.
Intake form
A few details before the study starts.
your name, email, your role
Multiple choice
How would you feel if you could no longer use this product?
Pick one
Very disappointed, Somewhat disappointed, Not disappointed
Open text
What is the main benefit you get from this product?
Open text
Who do you think would benefit most from this product?
Optional
Open text
How can we improve the product for you?
Optional
Who it is for
For a founder who wants the standard answer to the standard question: have we reached product-market fit? 40% or more answering very disappointed is the benchmark. It suits a product with active users, sent to people who have used it more than once.
If the score is low and you want to know what to build, the feature prioritization template and the satisfaction survey take the next step.
Make it yours
Each method in this study has its own guide: what it measures, what to change, and what to avoid.
Survey questions
Read how the survey questions works and how to word it for your product. Survey questions guide.
Before you launch
The notes the template ships with, from the researcher who wrote it.
- Target people who have used the product at least twice in the last two weeks. The signal comes from engaged users.
- The benchmark is 40%: if 40% or more say "very disappointed", you likely have product-market fit.
- Read the free-text answers from your "very disappointed" group in full before looking at the aggregate. The why behind the 40% is where the positioning work lives.
What you get back
AI testers run the study first and report what they found, so you see whether the task reads and whether the questions land before a real person opens the link. Then the real responses arrive: every click, rating, and answer per respondent, and Fiuto's reading of them as findings, a readout you can share behind a link, and a deck.
Your data is yours: results as JSON or CSV through a per-study token, or over MCP from the coding agent you build in.
Frequently asked questions
01How long does the product-market fit survey take to answer?
About 4 minutes. 5 blocks: the intake, the task or the questions, and the follow-ups. Fiuto shows the estimate to respondents on the study's first screen.
02Can I change the blocks?
Yes, every one. Fiuto rewrites the template around your product when you paste the URL, and you can edit any prompt, add a block, remove one, or change the order before you launch. Save the result as your own template to reuse it.
03Who answers it?
AI testers first, so you see what the study finds before anyone real does. Then real people: recruited from a global panel of 300,000+ participants powered by Prolific, with demographic filters, or your own users when you share the link. Respondents open the link and answer, no account needed.
04Is this template free?
Yes. Every template and every block type is on every plan, including Free. The free plan includes 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.