For marketers

Test the message before the spend

Paste the landing page. Fiuto writes the test, runs it with AI testers and real people from the audience you name, and reads back what they took from the page, which headline won, and where they would click.Free to start, in minutes, no research experience required.

How it works

Fiuto runs your full research loop

Paste a URL and Fiuto takes it from there. No research experience needed.

What a marketer needs before the campaign goes live

An A/B test tells you which variant won after the traffic has been spent on both. It does not tell you why, and it cannot run on a page that has no traffic yet. Analytics shows where people left. Neither can tell you what a stranger thought the page was for, or which of the three headlines on the whiteboard actually says what you mean.

Fiuto answers that before the budget goes out. It drafts a test from the page, shows it to people from the audience you describe, and reads back what they understood, what they remembered, which version they preferred and why, and where they would click first. The result is a message you can defend with what real people said, and a page fixed before the campaign points at it.

What marketers test first

A page, a headline, a pricing page, or a concept. Each one is a study Fiuto can draft from your URL in minutes.

What does the page say in five seconds?

People see the landing page for five seconds, then say what it does, who it is for, and where they would click. If they get it wrong, the copy is wrong. Test your landing page.

Which headline wins, and why?

Show two or three versions of the headline, the hero, or the ad, ask which one people would choose, and read the reasons in their own words. Explore copy testing.

Does the pricing page land?

Watch whether people find the price, understand what it buys, and hesitate at the same point, before the campaign sends traffic to it. Test your pricing page.

Do people want this?

People react to a concept, an offer, or a campaign idea, and you learn whether it is understood and wanted before you produce it. Validate a concept.

What you get as a marketer

The whole research loop, run for you, before the spend.

01

A test drafted from the page, not a survey builder

Paste the URL and say what you need to learn. Fiuto reads the page and drafts the test, the questions, and the screening, for you to review. It picks the method for the question, so you never have to.

02

The audience you actually sell to

Describe the audience you need and Fiuto recruits it from Prolific's global panel, with demographic filters. Or share the link with your newsletter, your customers, or your community. Runs are labelled by who answered.

03

AI testers go first

A cast of AI testers reads the page before anyone else, so you get a first read in minutes and catch a confusing question before real people see it.

04

The why, not just the winner

Every preference and every five-second recall comes back with the respondent's own words, so a headline wins for a reason you can reuse on the next page, not just a number.

05

A deck for the meeting

Results come back as findings, a readout, and a deck you can share behind a view-only link, so the message you chose arrives at the review with the evidence attached.

06

It remembers your product

Fiuto keeps a profile of your product, your audience, and what you are trying to learn, and carries it into every test it drafts. The second page takes a minute to set up.

07

No seats, ever

Fiuto's price is per account. Invite the designer, the copywriter, and the founder as collaborators from Core, and share results view-only with anyone on every plan.

MCP for user research

Your data is yours. Stay in Claude Code

Building the page in Lovable, v0, Bolt, or Cursor? Ask the agent to create, launch, and read back the test over MCP, in the same session. Every result is yours, out through a per-study token or MCP, on every plan including Free.

Create studies from

Claude CodeCursorCodexLovablev0ReplitBolt

Free to start, no seats

The free plan needs no card: every test method, 1 live study a month, 10 responses per study, and 300 AI credits a month, with the AI drafting, the AI testers, and the findings all included. Core is $29 a month, flat per account, with 3 live studies a month, 100 responses per study, and 3,000 AI credits. Pro is $69 a month with 10 live studies, unlimited responses per study, and 12,000 AI credits.

There are no seats on any plan. Invite as many collaborators as you like from Core, and share a study, its results, or its deck behind a view-only link with anyone, on every plan. Recruited participants are paid for on top of the plan, and the total is shown before you order.

Frequently asked questions

01How is this different from an A/B test?

An A/B test needs live traffic and tells you which variant won. Fiuto works before the traffic exists and tells you why: what people understood from the page, which version they preferred, and where they would click, in their own words. Use it to choose what to A/B test, or instead of one when the page is new.

02Can I test with people from my target audience?

Yes. Describe the audience you need and Fiuto recruits it from Prolific's global panel, with demographic filters. You can also share the study link with your newsletter, customers, or community, and the two kinds of run stay labelled separately.

03Can I test an ad or an email, not just a page?

Yes. Anything a person can look at works: a screenshot of the ad, the email, the hero, or the whole page. A five-second test shows what lands, and a copy or preference test shows which version people choose and why.

04Do I need research experience?

No. Paste the URL and say what you need to learn. Fiuto writes the test, runs it with AI testers and real people, and reads the results back into findings and a deck. You review each step before it launches.

05How fast can I get an answer?

Fiuto's part, drafting the test, running the AI testers, and reading back the responses, takes minutes. A recruited run usually fills within hours, and a shared link moves as fast as your own audience does.

06Is it free to start?

Yes. The free plan includes every test method, 1 live study a month, 10 responses per study, and 300 AI credits a month. No card, no time limit.