How Fiuto and Maze compare
Both tools cover prototype and usability testing. The differences show up in who sets the price, whose respondents you use, and how far AI reaches into the study itself.
| Fiuto | Maze | |
|---|---|---|
| Pricing | Free, then £19 and £49 a month at current launch pricing, flat per account, not per seat. Every price is public. | Not published. Every plan routes to a sales conversation for a quote. |
| Reported monthly cost (third-party) | £19 and £49 a month, per account. No per-seat multiplier. | Not disclosed by Maze. Buyer-reported data (Vendr, G2) puts Starter around $99 a seat billed annually, Organization above $200 a seat, and Enterprise deals averaging $26,900 a year across 32 transactions (Vendr, checked 27 July 2026). |
| Methods supported | Ranking, card sort, five-second test, first-click test, prototype or live-site test, preference test, tree test, and matrix survey. All methods, including card sort, tree test, and matrix survey, are available on every plan, Free included. | Prototype testing, usability studies, card sorting, live website and app testing, surveys, moderated interviews |
| Built from your coding agent | Yes, over MCP: draft and launch from Claude Code, Cursor, Lovable, v0, or Replit, or use the plain web app | No published coding-agent or MCP integration found, checked 27 July 2026 |
| AI analysis | Drafts the study from a plain brief, then helps turn responses into a shareable deck | AI moderator drafts a discussion guide; automated transcription and theme summaries for interviews |
| AI available by tier | Full AI surface (drafting, analysis, insights deck) on every tier including Free, running the same Anthropic Claude models as Pro. Report depth scales by tier: more findings per report and a cross-study overview from Core up. | AI moderator limited to the Enterprise plan, per Maze's own help documentation, checked 27 July 2026 |
| First analysis, on the house | Free, once per account, on every tier including Free | No published equivalent found, checked 27 July 2026 |
| Respondent model | Bring your own respondents only: no recruited panel, no per-seat or per-respondent fee. Response volume per study still follows your plan. | Bring your own via a free shareable link, or pay for access to a recruited panel of over 5 million people |
| Review record | Newer: proof is a free study you run yourself, not a review score yet | 4.5/5 on G2 (112 reviews), 4.5/5 on Capterra (10 reviews) |
Sources, checked 27 July 2026: Maze's pricing page, Maze on G2, Maze on Capterra, Maze's own help article on bring-your-own-audience recruiting, Maze's help article on AI-moderated studies, Maze pricing data on Vendr, and Maze's pricing breakdown on G2.
Pricing, in more detail
On the Fiuto side, the free plan needs no card: every test method, 1 live study a month, 10 responses per study, and 300 AI credits a month. Stepping up to Core costs £19 a month (held from £39 at current launch pricing) for 3 live studies, 100 responses per study, and 3,000 AI credits a month. Pro is £49 a month (held from £99), with 10 live studies a month, unlimited responses per study, and 12,000 AI credits a month.
Maze's own pricing page shows feature comparisons across plan tiers but no dollar figures; the only call to action there is "Contact sales." Buyer-reported pricing tells a clearer story: Vendr and G2 put Maze's Starter plan around $99 a seat a month billed annually, its Organization plan above $200 a seat, and Vendr's own transaction data (32 deals) puts average Enterprise spend at $26,900 a year. Fiuto's £19 and £49 plans are flat per account, not per seat, checked 27 July 2026.
Every Fiuto tier, including Free, also gets the full AI surface: drafting the study, analysing responses into findings, and building the insights deck. Plans differ in credit volume, response caps, and report depth: Core and Pro return more findings per study, and the cross-study overview opens up from Core. Every tier runs the same drafting, single-study analysis, and deck-building actions. The first single-study analysis costs nothing in credits, once per account. Templates give you a zero-credit way to start drafting before that.
Respondents and methods
Fiuto has one respondent path, by design: bring your own. No recruited panel to pay for, no per-seat pricing, no per-respondent fee. Invite as many of your own users as you want; how many responses each study collects still follows your plan. Results are readable in-app on every tier, and you can publish the study, its results, or its deck to as many viewers as you like; raw export, the API, and inviting someone in to edit open up from Core. Maze supports two respondent paths: you can share a study link with your own testers at no cost against your panel credits, or pay to recruit from Maze's own panel of over 5 million people.
On methods, Maze leans toward prototype and live-product testing plus moderated interviews, with card sorting and surveys alongside. Fiuto's method set centres on the forced-choice and ordering questions that turn a fuzzy opinion into a decision: ranking, card sorting, tree testing, matrix surveys, five-second impressions, first click, and preference testing, plus prototype and live-site tasks.
Why teams pick Fiuto over Maze
Maze is mature and well-reviewed, and its Figma-native workflow and recruited panel are real advantages if that's what you need. Fiuto's case rests on what it does differently:
- AI runs the whole loop, on every plan. Drafting the study, analysing responses, and building the insights deck all work on Free, running the same Anthropic Claude models Fiuto uses on Pro. Which model handles a task depends on the task, never on your tier. Maze's AI moderator is Enterprise-only.
- It's built from your coding agent. Ask Claude Code, Cursor, Lovable, v0, or Replit to draft and launch the study over MCP, without opening a separate tool.
- Every response comes from someone you invited. No recruited panel to pay for, no per-seat pricing, no per-respondent fee. Results are readable in-app on every tier; raw export and the API open up from Core.
- The price is public and flat. £19 and £49 a month, per account, not per seat. Maze publishes nothing, and buyer-reported data (Vendr, G2) puts its Starter plan around $99 a seat a month, its Organization plan above $200 a seat, and its Enterprise deals averaging $26,900 a year.
- Sharing has no headcount limit. Publish a study, its results, its insights, or its deck behind a view-only link for as many people as you want. Only inviting someone in to edit needs a paid plan.
- Your first study's analysis is free. Real responses turned into findings, at no cost in credits, once per account, on every tier including Free.
- You can be live the same day. Say what you want to learn, review the drafted plan, and launch, instead of booking a call to find out what it costs.
- Your study data stays in the EU. Study data, recordings, and analytics run on EU-hosted infrastructure.
- Method depth without suite pricing. Ranking, card sorting, tree testing, matrix surveys, five-second tests, first-click tests, and prototype or live-site tests, drafted from a plain brief instead of assembled question by question.
Who tends to fit which tool
Fiuto fits teams with their own audience
You already have users, customers, or a community to test with and want a published price before you start.
Fiuto fits coding-agent workflows
You want to draft and launch a study from the same coding agent that's building the prototype.
Maze fits Figma-native design teams
Your workflow already lives in Figma and you want a testing tool built around that handoff.
Maze fits teams that need a recruited panel
You have no existing audience to test with and want a tool that sells access to one directly.
Frequently asked questions
01Is Maze more expensive than Fiuto?
Maze doesn't publish plan prices. Its pricing page routes every plan to a sales conversation. Fiuto publishes every price: free, then £19 a month for Core and £49 a month for Pro at current launch pricing, flat per account. Maze doesn't say what it actually costs, but buyer-reported pricing collected by Vendr and G2 puts its Starter plan around $99 a seat a month billed annually, its Organization plan above $200 a seat, and Vendr's own transaction data (32 deals) at an average of $26,900 a year for Enterprise, checked 27 July 2026.
02Can I build a Fiuto study from a coding agent instead of a web form?
Yes. Ask Claude Code, Cursor, Lovable, v0, or Replit to draft and launch the study over Fiuto's MCP server, without leaving your editor, or use the plain web app either way. Maze has no published coding-agent or MCP integration, checked 27 July 2026.
03Does Maze let you bring your own respondents?
Yes. Maze's bring-your-own-audience option lets you share a study link with your own testers at no extra cost, alongside its paid recruited panel of over 5 million people. Fiuto only supports bringing your own respondents: no recruited panel, no per-seat pricing, no per-respondent fee. Invite as many of your own users as you like; how many responses each study collects still follows your plan (10 on Free, 100 on Core, unlimited on Pro). Results are readable in-app on every tier; raw export and the API open up from Core.
04Does Maze use AI to help build a study, or only to read the results?
Both. Maze's AI moderator drafts a discussion guide from what you want to learn, and its AI features summarise interview transcripts into themes afterwards. Fiuto's AI drafts the whole study from a plain brief, then helps turn the responses into a shareable deck. Maze's AI moderator is limited to its Enterprise plan, per Maze's own help documentation, checked 27 July 2026.
05Is Fiuto's AI only available on paid plans?
No. Every Fiuto tier, including Free, gets the full AI surface: drafting the study, analysing responses into findings, and building the insights deck. Free also runs the same Anthropic Claude models Fiuto uses on Pro; which model handles a task depends on the task itself, not on your subscription tier. Every tier runs the same drafting, single-study analysis, and deck-building actions; report depth then scales by tier, with Core and Pro returning more findings per study, and the cross-study overview opening up from Core. The first single-study analysis costs nothing in credits, once per account. Maze reserves its AI moderator for Enterprise.
06Which testing methods does Maze support?
Prototype testing, usability studies, card sorting, live website and mobile app testing, surveys, and moderated interviews.
07How does Maze's review record compare with Fiuto's?
Maze holds a 4.5 out of 5 rating on G2 across 112 reviews and 4.5 out of 5 on Capterra across 10 reviews, checked 27 July 2026. Fiuto is newer and doesn't yet have a public review history to compare. Fiuto's answer to that gap is proof, not stars: a full study, start to finish, on the free plan before you spend anything.
08Is Fiuto's study data stored in the EU?
Yes. Study data, recordings, and analytics run on EU-hosted infrastructure.
09Can I share Fiuto results with people outside my team?
Yes, with no headcount limit. Publish a study, its results, its insights, or its deck behind a view-only link for as many people as you want. Inviting someone in to edit the study itself is the one thing that needs a paid plan.
