Fiuto vs Strella
Fiuto vs Strella: what you get with Fiuto
Fiuto writes the study, runs it with AI respondents and real people, recruits when you need it, and reads the results back. From the web app or the coding agent you already build in.Free to start, in minutes, no research experience required.
Fiuto's mark beside Strella's, with "vs" between them.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What you get with Fiuto
The four differences that change what you can do this afternoon, not a feature checklist.
Does Fiuto run card sorts and first-click tests, or only interviews?
Eighteen methods, not one conversation. Card sort, tree test, first-click, five-second and preference test, click heatmaps, live site and prototype tasks, copy tests, surveys and open text. Eighteen method blocks in all, mixable in one study, on every plan including Free. An interview tells you what someone says they would do. A first-click test tells you where they actually went, and the two disagree often enough to matter.
Can I start on Fiuto today, or do I have to book a call?
You can use Fiuto today, and the AI is free. Fiuto has a free plan with no card, 600 AI credits a month, and every method on it. AI is metered by credits and never gated by tier, so the assistant that drafts your study works on the free plan, not just inside a demo. Sign up, draft, and launch this afternoon. Nobody has to call you first.
Do I need to be a researcher to use Fiuto?
Research does not have to be your job. Fiuto does not assume a research team, a research calendar, or someone whose title says research, and it still works when all three are true. Say what you need to learn, review what Fiuto drafts, and turn your Lovable, Replit, v0, Bolt, Claude Code, Codex or Cursor prototype into a real-user test.
What does Fiuto charge per respondent?
A published participant price. US$7.00 per respondent on the 5-minute band, US$14.00 on 12 minutes, US$21.00 on 20, ordered from the launch page. Whatever the screen-out reserve does not use is refunded when the run settles. You know what a run costs before you start it, not after a call.
Side by side
Every row checked against Strella's own pages in September 2026.
| Fiuto | Strella | |
|---|---|---|
| Free plan | Every method, 1 live study a month, 10 responses per study, 600 AI credits a month, no card. | Not published as of September 2026. There is no pricing page: strella.io/pricing redirects to the homepage. The calls to action are try an interview, sign in and book a demo. |
| Paid plans | Core $29 and Pro $69 a month, published, flat per account. | Not published as of September 2026. No tiers and no figures anywhere on the site. |
| Seats | None. Share with as many people as you like on every plan, including Free. Unlimited editors from Core. | Not published as of September 2026. |
| Unmoderated methods | 18 method blocks, every one on every plan. Card sort, tree test, first-click, five-second, preference test and click heatmap among them. | The AI interview, with market research, exploratory, concept, usability and mobile studies run through it. No card sort, tree test, first-click, five-second or preference test. |
| AI moderator | None. Fiuto runs unmoderated studies and AI respondents, not a live moderated interview. | Yes, and it is the product. An AI interviewer that probes further on each answer, in 46 or more languages. |
| AI respondents | Up to five per run before real people see the study, up to two of them experts in conversion, usability, copy or SEO. | Not published as of September 2026. The AI moderates a real person rather than standing in for one. |
| Study drafting | AI drafts the whole study from your URL and goal, on every plan including Free. | You state your research objectives and its site says you get a tailored discussion guide, or you bring your own. |
| MCP server | Read and write: create, launch and read results. Seven coding agents. Every plan including Free. | Its homepage says the connector can launch a study, search transcripts and pull quotes inside Claude and ChatGPT. Its connector announcement describes querying and synthesising past studies across thirteen tools, including Lovable, Bolt.new, v0 and Replit, with no create or launch named. Open to its current customers. |
| Recruitment | Prolific's panel of 300,000+ participants across 38+ countries, ordered from the launch page. Or share the link with your own people. | Its homepage says you can explore up to 8 million global participants through its own panel, or interview customers you already know. |
| Participant price | US$7.00 per respondent on the 5-minute band, US$14.00 on 12, US$21.00 on 20. The unused screen-out reserve is refunded when the run settles. | Not published as of September 2026. There is no pricing page. |
| Instrumented build | @fiuto/runner is on public npm and attaches to any live URL. Clicks and events come back in the same export as the answers. | Not published as of September 2026. |
| Templates and product memory | 24 curated templates plus the ones you save, on every plan. Fiuto remembers your product, your audience and what you are trying to learn between studies. | Past studies stay queryable across projects through the connector, which its announcement says can synthesise themes across studies. Study templates not published as of September 2026. |
Sources: Strella's homepage and Strella's AI connector announcement.
MCP for user research
Your data is yours. Stay in Claude Code
Create, launch, and read back studies over MCP from the coding agent you already build in. Every result is yours, out through a per-study token or MCP, on every plan including Free.
Create studies from
Claude Code
Cursor
Codex
Lovable
v0
Replit
BoltWho fits which tool
Fiuto fits people for whom research is not the job
You are building the thing and you have a question about it you would rather not guess at. Fiuto writes the study, runs it, and hands back findings, and it still serves you when research is your job.
Fiuto fits questions an interview cannot answer
Where people click first, whether they can find a page in your navigation, which of two designs wins, what a headline actually communicates in five seconds. Those are tests, not conversations.
Choose Strella if you want a hundred conversations by the morning
You need depth on why, from many people at once, with an interviewer that follows the thread each of them opens. Fiuto does not moderate interviews at all.
Choose Strella if your answers have to come back in the language people think in
Your market spans countries and languages, and you want every interview moderated in the participant's own, not translated afterwards.
Frequently asked questions
01Is Fiuto a Strella alternative?
It depends on the question you are asking. For AI-moderated interviews at scale, Strella is the specialist and Fiuto does not compete. For everything unmoderated, where people click, what they can find, which design or headline wins, Fiuto runs eighteen methods Strella does not, at a published price with a free plan and no demo to book.
02Does Strella have a free plan or a published price?
Neither is published, as of 11 September 2026. There is no pricing page on strella.io, and the calls to action are try an interview, sign in and book a demo. Fiuto's free plan needs no card and runs 1 live study a month with every method and the AI included, and Core and Pro are $29 and $69 a month on the pricing page.
03Does Strella have an MCP server?
Yes, and its own two pages describe it differently. Its homepage says the connector can launch a study, search transcripts and pull quotes inside Claude and ChatGPT. Its connector announcement describes querying and synthesising past studies across thirteen tools, including Lovable, Bolt.new, v0 and Replit, and names no create or launch. The announcement says the connector is open to its current customers. Fiuto's MCP creates, launches and reads back studies from seven coding agents on every plan including Free.
04Does Fiuto have an AI moderator?
No. Strella runs AI-moderated interviews and Fiuto does not. Fiuto runs unmoderated studies, and sends AI respondents through the study first so you get a read in minutes and catch a bad task before real people see it. If a live AI interviewer is the thing you need, Strella is the better tool.
05What does it cost to recruit participants on Fiuto?
US$7.00 per respondent on the 5-minute band, US$14.00 on 12 minutes, and US$21.00 on 20, ordered from the launch page and paid per order outside your AI credits. A reserve covers screen-outs, and whatever the order does not use is refunded to the original payment method when the run settles. You can also share the study link with your own users at no cost.
06Do I need research experience to use Fiuto?
No. Paste your URL and say what you need to learn. Fiuto writes the study, runs it with AI respondents, recruits real people if you want them, and reads the results back into findings and a deck. You review each step before it launches, and it serves the researcher just as well.
07Which methods does Fiuto support?
18 method blocks on every plan: prototype and live website tasks, first-click, click heatmap, five-second tests, preference and design feedback, card sort, tree test, matrix, ranking, rating scales, open text, and copy tests among them.