Fiuto vs Strella: what you get with Fiuto
Fiuto writes the study, runs it with AI respondents and real people, recruits when you need it, and reads the results back. From the web app or the coding agent you already build in.Free to start, in minutes, no research experience required.
Fiuto's mark beside Strella's, with "vs" between them.
Fiuto runs your full research loop
Paste a link or describe your product, and Fiuto takes it from there. No research experience needed.
What you get with Fiuto
A study that goes from your URL to real answers in an afternoon, without leaving the tool you build in.
Eighteen methods for what people do, not only what they say
An interview tells you what someone says they'd do. A first-click test shows where they went, and the two disagree often enough to matter. Card sort, tree test, first-click, five-second and preference test, click heatmaps, live site and prototype tasks, copy tests, surveys and open text: eighteen blocks on every plan including Free. AI interviews are in development too.
Hours, not weeks
Paste your URL and say what you need to learn. Fiuto drafts the study, AI respondents give a first read in minutes, and real people from Prolific's global panel answer within hours, priced per response with no quote. The findings and the deck are ready the same day. No research experience required.
The research assistant in the app, in your coding agent, and over the API
Ask for the study from Claude Code, Cursor, Codex, Lovable, v0, Replit or Bolt over MCP and it's created, launched and read back from there. The same over the API. On every plan including Free.
A plan you manage yourself
Free with no card, then $29 and $69 a month on the pricing page. Upgrade, downgrade or cancel from the billing page whenever you like. Strella has no pricing page; its calls to action are try an interview, sign in and book a demo.
Side by side
Every row checked against Strella's own pages in September 2026.
| Fiuto | Strella | |
|---|---|---|
| Free plan | Every method, 1 live study a month, 10 responses per study, 600 AI credits a month, no card. | Not published. There is no pricing page: strella.io/pricing redirects to the homepage. The calls to action are try an interview, sign in and book a demo. |
| Paid plans | Core $29 and Pro $69 a month, published, flat per account. Upgrade, downgrade or cancel from the billing page. | Not published. No tiers and no figures anywhere on the site. |
| Collaborators | Share with as many collaborators as you like on every plan, including Free. | Not published. |
| Unmoderated methods | 18 method blocks, every one on every plan. Card sort, tree test, first-click, five-second, preference test and click heatmap among them. | The AI interview, with market research, exploratory, concept, usability and mobile studies run through it. No card sort, tree test, first-click, five-second or preference test. |
| AI moderator | Upcoming. AI interviews are in development, and this row will list them the day they are out of alpha. | An AI interviewer that probes on each answer. |
| AI respondents | Up to five per run on every plan including Free, up to two of them experts in conversion, usability, copy or SEO. | Not published. |
| Study drafting | AI drafts the whole study from your URL and goal, on every plan including Free. | You state your research objectives and its site says you get a tailored discussion guide, or you bring your own. |
| MCP server | Read and write: create, launch and read results from seven coding agents, plus an API, on every plan including Free. | Its homepage says the connector can launch a study, search transcripts and pull quotes inside Claude and ChatGPT. Its connector announcement names querying past studies across thirteen tools, with no create or launch named. Open to its current customers. |
| Recruitment | Prolific's global panel across 38+ countries, priced per response with no quote. Or share the link with your own people. | Its own panel, per its homepage, or customers you already know. No participant price published. |
| Instrumented build | @fiuto/runner is on public npm and attaches to any live URL. Clicks and events come back in the same export as the answers. | Not published. |
| Templates and product memory | 24 curated templates plus the ones you save, on every plan. Fiuto remembers your product, your audience and what you're trying to learn between studies. | Past studies stay queryable across projects through the connector. Study templates not published. |
Sources: Strella's homepage, checked 11 September 2026 and Strella's AI connector announcement, checked 11 September 2026.
Your data is yours. Stay in Claude Code
Create, launch, and read back studies over MCP from the coding agent you already build in. Every result is yours, out through a per-study token or MCP, on every plan including Free.
Create studies from
Claude Code
Cursor
Codex
Lovable
v0
Replit
BoltWho fits which tool
Fiuto fits the small team shipping this week
You're mid-build with a question you'd rather not guess at, you don't have a researcher, and you need real answers before the next deploy. Fiuto runs the study end to end in hours.
Fiuto fits people who never want to open a sales thread
Join free, order real respondents per response, upgrade when a month's allowance stops being enough, change plan as you please, and cancel any time. Export your data on every plan.
Choose Strella if a hundred AI-moderated conversations by the morning is the job
You need depth on why from many people at once, with an interviewer following each thread, and you buy that through a demo. AI interviews are an upcoming Fiuto feature.
Choose Strella if your answers have to come back in many languages at once
Your market spans countries and you want every interview moderated in the participant's own language today.
Frequently asked questions
Is Fiuto a Strella alternative?
Yes, for small teams that want the study drafted, run and analysed for them in hours, at a published price. Fiuto runs eighteen unmoderated methods on a free plan with AI respondents and AI experts included, from the app, your coding agent or the API. AI interviews are in development.
Does Strella have a free plan or a published price?
Neither is published, as of 11 September 2026. There is no pricing page on strella.io, and the calls to action are try an interview, sign in and book a demo. Fiuto's free plan needs no card and runs 1 live study a month with every method and the AI included, and Core and Pro are $29 and $69 a month on the pricing page.
Does Fiuto run AI interviews?
AI interviews are an upcoming feature, in development now, and this page will list them the day they are out of alpha. Until then Fiuto runs unmoderated studies, with AI respondents first and real people after.
Can I change or cancel my Fiuto plan without contacting anyone?
Yes. You can upgrade, downgrade, or cancel your subscription at any time from the billing page in the app. There's no sales conversation at any step.
How does sharing work on Fiuto?
There are no seats. Share a study, its findings, its readout or its deck with as many collaborators as you like, on every plan including Free.
Which methods does Fiuto support?
18 method blocks on every plan: prototype and live website tasks, first-click, click heatmap, five-second tests, preference and design feedback, card sort, tree test, matrix, ranking, rating scales, open text, and copy tests among them.