What founders actually need from user testing
Most research tools are built for a team with a research function: a recruiting budget, a study backlog, a stakeholder review cycle. You are trying to make one decision this week, with the users you already have.
Fiuto starts from the decision, not the discipline. Tell it what you're trying to find out, in the words you'd use talking to a co-founder, and it turns that into a study built from an established method: a five-second test for a first impression, a live-website task for whether checkout actually works, a ranking question for which feature to build next.
When should a founder run a user test?
- Before you commit engineering time to a feature nobody has actually asked for
- When the pricing page isn't converting and you don't know why
- Before a launch, to catch the thing your own team is too close to see
- When two co-founders disagree about a headline or a flow, and neither of you is right by default
- After a redesign, to check whether it actually landed with real people, not just your own team
Decisions worth testing before you build
Does the pricing page land?
Watch whether people find the price, understand what it buys, and hesitate at the same point. Test your pricing page.
Can people finish checkout?
Give someone a real purchase task and see exactly where they stop. Test your checkout flow.
Which headline actually lands?
Show two variants and ask which one people remember, then ask why in their own words.
What should we build next?
Turn a backlog argument into a ranking question your own users answer. Prioritise features with user research.
How founders use Fiuto
1. Say what’s blocking you
Describe the decision in plain language, in chat or from the coding agent you already have open.
2. Review the plan
Fiuto drafts a study built from a method that fits the question. Nothing goes out until you approve it.
3. Share the link with real users
Send it to your waitlist, customers, or community. No recruited panel, no separate budget line.
4. Read the findings, not a spreadsheet
Responses come back organised by question, with the pattern and the exceptions both visible.
5. Decide, then move on
Turn the result into a shareable deck if a co-founder or investor needs to see the evidence too.
Run a study as a founder, right now
Start from the plain web form, or ask an agent such as Claude Code, Cursor, Lovable, v0, or Replit to draft the study from inside the same session where you're building the product. Either way, the study is reviewed before it launches, and every response comes from a real person you invited.
The free plan needs no card: every test method including card sorting, 1 live study a month, 10 responses per study, and 300 AI credits a month.
Keep exploring
Frequently asked questions
01Do I need a research background to run a user test?
No. Say what you want to learn in plain language, Fiuto drafts a study built from an established method, and you review it before it goes out. You bring the judgement about what to do with the answers.
02Can I test with my own users instead of paying for a recruited panel?
Yes, on every plan. Fiuto has no recruited panel to sell you. Share the study link with your waitlist, customers, or community, and their responses come back into Fiuto.
03What should I test first as a founder?
Start with whatever decision is actually blocking you: whether the pricing page lands, whether people can complete checkout, or whether a headline says what you think it says. One focused study beats a research plan you never get round to running.
04Can I build a study from Claude Code, Cursor, or another coding agent?
Yes. Fiuto's MCP server lets an agent such as Claude Code, Cursor, Lovable, v0, or Replit draft and launch a study from inside the same session you're building the product in, alongside the plain web form.
05Is Fiuto free to start?
Yes. The free plan includes every test method, 1 live study a month, 10 responses per study, and 300 AI credits a month. No card, no time limit.
06How fast can I get an answer?
As fast as your own users respond. Fiuto's part, drafting the study, reviewing the plan, and reading back the responses, takes minutes. The clock is set by how quickly you share the link and how quickly people answer.
