For founders
No research team yet? Fiuto is your research team
Say what is blocking you: the pricing page, the checkout, the headline. Fiuto writes the study, runs it with AI respondents and real people, and reads the results back into findings and a deck you can show a co-founder or an investor.Free to start, in minutes, no research experience required.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What founders actually need from user testing
Most research tools are built for a team with a research function: a recruiting budget, a study backlog, a stakeholder review cycle. You are trying to make one decision this week, with whatever time is left after everything else, and you once promised yourself you would validate it later, then shipped anyway.
Fiuto starts from the decision, not the discipline. Tell it what you are trying to find out, in the words you would use with a co-founder, and it turns that into a study built on an established method: a five-second test for whether the headline lands, a live-website task for whether checkout works, a ranking question for what to build next. Then it runs the study and reads the results back, so the only part left to you is the judgement.
Decisions worth testing before you build
Start with whatever is actually blocking you. One focused study beats a research plan you never get round to running.
Does the pricing page land?
Watch whether people find the price, understand what it buys, and hesitate at the same point. Test your pricing page.
Can people finish checkout?
Give someone a real purchase task and see exactly where they stop, and what they say about it. Test your checkout flow.
Does the headline say what you think it says?
People see the landing page for five seconds and tell you what it does and who it is for. If two co-founders disagree, this settles it. Test your landing page.
What should we build next?
Turn a backlog argument into a ranking question the people who would use the features answer. Prioritise features with user research.
What you get as a founder
The whole research loop, run for you, at a price on the page.
A study drafted from your product, not a research plan
Paste your URL and say what you need to learn. Fiuto reads your product and drafts the whole study, method, tasks, and questions, for you to review. Nothing goes out until you approve it.
AI respondents go first
A cast of AI respondents works through the study before anyone else, so you get a first read in minutes and catch a confusing task before you spend real responses on it. Up to two of the cast can be AI experts in conversion, usability, copy or SEO, on every plan including Free.
Real people, recruited or your own
Describe the audience you need and Fiuto recruits it from Prolific's global panel, with demographic filters. Or share the link with your waitlist, customers, or community. Runs are labelled by who answered.
A deck for the co-founder or the investor
Results come back as findings, a readout, and a deck you can share behind a view-only link. The evidence travels without you having to present it live.
It remembers your product
Fiuto keeps a profile of your product, your audience, and what you are trying to learn, and carries it into every study it drafts. The second study is faster than the first.
A price on the page, and unlimited collaborators
Free, then $29 and $69 a month, flat per account, on the pricing page. Share with as many collaborators as you like on every plan, with no sales call and no per-seat line to explain.
Built by a practitioner
Fiuto was built by a UX practitioner with over a decade of running studies, first as an internal tool, because no research tool could draft a study from code or hand the findings back to it.
MCP for user research
Your data is yours. Stay in Claude Code
Building in Lovable, Cursor, v0, Replit, Bolt, or Claude Code? Ask the agent to create, launch, and read back the study over MCP, in the same session. Every result is yours, out as CSV or JSON through a per-study token, the API or MCP, on every plan including Free.
Create studies from
Claude Code
Cursor
Codex
Lovable
v0
Replit
BoltFree to start, upgrade when you need more
The free plan needs no card: every test method, 1 live study a month, 10 responses per study, and 600 AI credits a month, with the AI drafting, the AI respondents, and the findings all included. Core is $29 a month, flat per account, with 3 live studies a month, 100 responses per study, and 3,000 AI credits. Pro is $69 a month with 10 live studies, unlimited responses per study, and 12,000 AI credits.
Share a study, its results or its deck with as many collaborators as you like, on every plan including Free, and export the raw data as CSV or JSON on any of them. Upgrade, downgrade or cancel any time from the billing page, with no sales call at any step. Recruited participants are paid for on top of the plan, and the total is shown before you order.
Frequently asked questions
01Do I need a research background to run a user test?
No. Say what you want to learn in plain language. Fiuto drafts a study built on an established method, runs it with AI respondents and real people, and reads the results back into findings and a deck. You review each step before it launches, and you bring the judgement about what to do with the answers.
02Does Fiuto recruit participants?
Yes. Describe the audience you need and Fiuto recruits it from Prolific's global panel, with demographic filters. You can also share the study link with your waitlist, customers, or community, and the two kinds of run stay labelled separately.
03What should I test first as a founder?
Whatever decision is actually blocking you: whether the pricing page lands, whether people can complete checkout, or whether a headline says what you think it says. One focused study this week beats a research plan you never get round to running.
04Can I build a study from Claude Code, Cursor, Lovable, or another coding agent?
Yes. Fiuto's MCP server lets Claude Code, Cursor, Codex, Lovable, v0, Replit, or Bolt create, launch, and read back a study from inside the same session you are building the product in, on every plan including Free. The web app works the same way without an agent.
05How fast can I get an answer?
Fiuto's part, drafting the study, running the AI respondents, and reading back the responses, takes minutes. Real people answer at their own pace: a recruited run usually fills within hours, and a shared link moves as fast as your own users do.
06Is Fiuto free to start?
Yes. The free plan includes every test method, 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.
07Does Fiuto run AI interviews?
AI interviews are an upcoming feature, in development now, and this page will list them the day they are out of alpha. Until then Fiuto runs unmoderated studies across 18 methods, with AI respondents first and real people after.
08Can I change or cancel my plan without contacting anyone?
Yes. You can upgrade, downgrade, or cancel your subscription at any time from the billing page in the app. There is no sales conversation at any step, from the free plan onwards.