Fiuto vs Outset: what you get with Fiuto
Fiuto writes the study, runs it with AI respondents and real people, recruits when you need it, and reads the results back. From the web app or the coding agent you already build in.Free to start, in minutes, no research experience required.
Fiuto's mark beside Outset's, with "vs" between them.
Fiuto runs your full research loop
Paste a link or describe your product, and Fiuto takes it from there. No research experience needed.
What you get with Fiuto
Pick a plan, paste a URL, and have real answers before a custom-pricing call could be booked.
Eighteen methods beside the interview
Card sort, tree test, first-click, five-second and preference test, click heatmaps, live site and prototype tasks, copy tests, surveys and open text. Eighteen method blocks, mixable in one study, on every plan including Free. AI interviews are in development and will join them.
A plan you choose, not a plan built for you
Free with no card, then Core at $29 and Pro at $69 a month, flat per account. Upgrade, downgrade or cancel from the billing page in the app. Outset's pricing page names no tiers and prints no figures; its one call to action is to get custom pricing, which books a demo.
AI respondents and AI experts, on the free plan
Up to five AI respondents work through your study before anyone real does, up to two of them experts in conversion, usability, copy or SEO. You get a read in minutes and catch a bad task early. On every plan including Free, with the same AI on Free as on Pro.
Your data, in every format, on every plan
Raw CSV and JSON export, a per-study API token and MCP access come with the free plan. Findings, a readout and a deck you can share with as many collaborators as you like. Nothing about your own results sits behind an add-on.
Side by side
Every row checked against Outset's own pages in September 2026.
| Fiuto | Outset | |
|---|---|---|
| Free plan | Every method, 1 live study a month, 10 responses per study, 600 AI credits a month, no card. | Not published. The pricing page's one call to action is to get custom pricing, which books a demo. |
| Paid plans | Core $29 and Pro $69 a month, published, flat per account. Upgrade, downgrade or cancel from the billing page. | No figures and no named tiers. The pricing page says pricing is not one-size-fits-all, and its feature table says access varies by your custom plan and add-ons. |
| Collaborators | Share with as many collaborators as you like on every plan, including Free. | Observer user seats are listed as a plan feature. How many, and at what price, sits inside the custom plan. |
| Unmoderated methods | 18 method blocks, every one on every plan. Card sort, tree test, first-click, five-second, preference test and click heatmap among them. | The AI-moderated interview, with Visual Intelligence reading responses to concepts, interfaces and creative assets. No card sort, tree test, first-click, five-second or preference test on its platform page. |
| AI moderator | Upcoming. AI interviews are in development, and this row will list them the day they are out of alpha. | AI-moderated interviews in text, voice and video. |
| AI respondents | Up to five per run on every plan including Free, up to two of them experts in conversion, usability, copy or SEO. | Digital Twins and synthetic users for validating an interview guide, listed on its platform page. |
| Study drafting | AI drafts the whole study from your URL and goal, on every plan including Free. | Custom, bring-your-own and AI-generated discussion guides, listed as part of the custom plan. |
| MCP server | Read and write: create, launch and read results from seven coding agents, plus an API, on every plan including Free. | Its platform page says native MCP support lets you trigger studies and pull findings from Claude, Cursor or any MCP-compatible tool. No published price for it. |
| Recruitment | Prolific's global panel across 38+ countries, priced per response with no quote. Or share the link with your own people. | Native panel integrations, per its recruitment page, or your own users by direct link. Recruitment sits inside the custom plan. |
| Instrumented build | @fiuto/runner is on public npm and attaches to any live URL. Clicks and events come back in the same export as the answers. | Not published. Visual Intelligence reads reactions to an interface inside the interview. |
| Templates and product memory | 24 curated templates plus the ones you save, on every plan. Fiuto remembers your product, your audience and what you're trying to learn between studies. | Chat with your data searches across past studies. Study templates not published. |
Sources: Outset's pricing page, checked 11 September 2026, Outset's platform page, checked 11 September 2026, Outset's participant recruitment page, checked 11 September 2026 and Outset's homepage, checked 11 September 2026.
Your data is yours. Stay in Claude Code
Create, launch, and read back studies over MCP from the coding agent you already build in. Every result is yours, out through a per-study token or MCP, on every plan including Free.
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v0
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BoltWho fits which tool
Fiuto fits small teams that want the price before the call
You want to know what a study costs before you run it, start it today on a free plan, and change or cancel the plan yourself when your needs change.
Fiuto fits questions an interview can't answer
Where people click first, whether they can find a page in your navigation, which of two designs wins, what a headline communicates in five seconds. Those are tests, not conversations, and Fiuto runs them in hours.
Choose Outset if your organisation buys research through a custom contract
You have researchers, an annual budget, and the time to agree a scope, a plan and add-ons before the first study runs.
Choose Outset if AI-moderated video interviews are the whole job today
You need moderated interviews at scale now, in text, voice and video. AI interviews are an upcoming Fiuto feature.
Frequently asked questions
Is Fiuto an Outset alternative?
Yes, for small teams that want the study drafted, run and analysed for them at a published price. Fiuto runs eighteen unmoderated methods on a free plan with AI respondents and AI experts included, recruits from a global panel with no quote, and exports everything on every plan. AI interviews are in development.
Does Outset have a free plan or a published price?
Neither, as of 11 September 2026. Its pricing page names no tiers and prints no figures, says pricing is not one-size-fits-all, and offers one route forward: get custom pricing, which books a demo. Fiuto's free plan needs no card and runs 1 live study a month with every method and the AI included, and Core and Pro are $29 and $69 a month on the pricing page.
Does Fiuto run AI interviews?
AI interviews are an upcoming feature, in development now, and this page will list them the day they are out of alpha. Until then Fiuto runs unmoderated studies, with AI respondents first and real people after.
Can I export my data from Fiuto?
Yes, on every plan including Free. Raw CSV and JSON export, a per-study API token, and the same data over MCP. Your data is yours.
Do I need research experience to use Fiuto?
No. Paste your product's URL and Fiuto drafts a well crafted study around your product and your audience. You review it, change what you want and launch.
Which methods does Fiuto support?
18 method blocks on every plan: prototype and live website tasks, first-click, click heatmap, five-second tests, preference and design feedback, card sort, tree test, matrix, ranking, rating scales, open text, and copy tests among them.