Study template: nps survey

Get your score, and the reason for it

The classic NPS question plus a follow-up to find out why.Paste your URL and Fiuto builds this NPS survey around your product, free, in minutes. Share the link with your users or recruit a panel.

A preview player for the nps survey template. It steps through the 4 blocks a respondent meets, resting on the rating scale.

How it works

Fiuto runs your full research loop

Paste a URL and Fiuto takes it from there. No research experience needed.

What you will learn

4 blocks, about 3 minutes to answer.

  • Your Net Promoter Score (promoters, passives, detractors)
  • Why people gave the score they did
  • What would move the score up

The study, block by block

In the order a respondent meets them. Every prompt is rewritten around your product when you paste the URL.

01

Intake form

A few details before the study starts.

your name, email, your role

02

Rating scale

How likely are you to recommend us to a friend or colleague?

10-point scale, Not at all likely to Extremely likely

03

Open text

What is the main reason for your score?

04

Open text

What would most improve your experience?

Optional

Who it is for

For anyone who reports a Net Promoter Score and wants the sentence behind the number: a founder before a board update, a product manager tracking a release, a customer team looking for the detractors’ reasons.

It suits an existing product with users to ask. For satisfaction with one interaction rather than the whole product, the CSAT survey is the narrower tool.

Make it yours

Each method in this study has its own guide: what it measures, what to change, and what to avoid.

Rating scale

Read how the rating scale works and how to word it for your product. Rating scale guide.

Survey questions

Read how the survey questions works and how to word it for your product. Survey questions guide.

Before you launch

The notes the template ships with, from the researcher who wrote it.

  • Scoring: 0 to 6 are detractors, 7 to 8 are passives, 9 to 10 are promoters. NPS = % promoters minus % detractors.
  • Read the follow-up text by score. Detractors explain the pain, promoters describe the win. Both land in the same open-text block.
  • Survey the same group no more than once a quarter. Over-surveying pushes scores down.

What you get back

AI testers run the study first and report what they found, so you see whether the task reads and whether the questions land before a real person opens the link. Then the real responses arrive: every click, rating, and answer per respondent, and Fiuto's reading of them as findings, a readout you can share behind a link, and a deck.

Your data is yours: results as JSON or CSV through a per-study token, or over MCP from the coding agent you build in.

Frequently asked questions

01How long does the nps survey take to answer?

About 3 minutes. 4 blocks: the intake, the task or the questions, and the follow-ups. Fiuto shows the estimate to respondents on the study's first screen.

02Can I change the blocks?

Yes, every one. Fiuto rewrites the template around your product when you paste the URL, and you can edit any prompt, add a block, remove one, or change the order before you launch. Save the result as your own template to reuse it.

03Who answers it?

AI testers first, so you see what the study finds before anyone real does. Then real people: recruited from a global panel of 300,000+ participants powered by Prolific, with demographic filters, or your own users when you share the link. Respondents open the link and answer, no account needed.

04Is this template free?

Yes. Every template and every block type is on every plan, including Free. The free plan includes 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.