Design feedback
Design feedback shows what one piece actually says
Show a single image, video, or audio clip and ask a short set of questions about it, with the media staying visible while people answer.Create a free design feedback study in minutes, no experience required.
A preview player for the design feedback survey. It steps through the four blocks a respondent sees, and is paused on the third: the rating and comment they give on the design itself, with the Fiuto panel floating over it holding each question in turn.
What is a design feedback survey?
A design feedback survey shows one piece of media and asks an ordered set of follow-up questions about it, with the media staying visible or playable throughout so answers stay grounded in what people are looking at.
Use it once you have a concrete piece of media to react to, not a blank concept or a comparison between options.
Right test, wrong test
It is worth two minutes to check a design feedback survey is the method you want.
Reach for it when
Getting a first impression, clarity check, or audience read on one design
Validating a concept before it goes further in production
Collecting feedback across several questions without losing context
Following an image, video, or audio clip with layered questions
Reach for something else when
You're comparing two or more options a preference test or copy test puts them head to head instead of asking about one in isolation.
You want a snap first-glance reaction a five-second test hides the media after a few seconds and tests recall instead.
Three things that make it work
Keep it to three to five questions
Beyond that, respondent fatigue sets in and answer quality drops.
Mix question types
Combine multiple choice, rating scale, and open text questions to shape the kind of feedback you get back.
Show the piece before you explain it
If you set the context first, you're testing recall of your explanation, not people's own understanding of the design.
Frequently asked questions
01What is a design feedback survey?
A design feedback survey shows one piece of media and asks a set of follow-up questions about it, with the media staying visible or playable the whole time.
02What kind of media can I use?
Image, video, or audio. Whichever you choose stays on screen while respondents answer the follow-up questions.
03What is the difference between a design feedback survey and a five-second test?
A design feedback survey keeps the media visible for a fuller, considered set of questions. A five-second test hides the media after a timed exposure and tests what stuck in memory.
04How many questions should I ask?
Three to five per design is the sweet spot. Beyond that, respondent fatigue sets in and answer quality drops.
05Can I mix different question types?
Yes. Combine multiple choice, rating scale, and open text questions in the same design feedback survey.
06What is the difference between a design feedback survey and a preference test?
A preference test compares two to four options and asks people to choose between them. A design feedback survey goes deep on a single piece of media instead.