Hear what people think of one design
People answer a short set of questions about one image, video, or audio clip, with the media in view the whole time.Paste your URL and Fiuto builds a free design feedback study for you in minutes. No experience required.
A preview player for the design feedback survey. It steps through the four blocks a respondent sees, and is paused on the third: the rating and comment they give on the design itself, with the Fiuto panel floating over it holding each question in turn.
What is a design feedback survey?
A design feedback survey shows one piece of media, an image, a video, or an audio clip, and asks an ordered set of questions about it. The media stays visible or playable throughout, so every answer is grounded in what people are looking at.
You choose the questions and can mix types: multiple choice for a quick read, a rating scale for how much, open text for the reasoning. Three to five questions per design is the sweet spot before fatigue sets in.
The result is a layered picture of one design: counts and scores for the closed questions, and quotes for the open ones, all tied to the same piece of media.
Run one once you have a concrete piece of media to react to, not a blank concept or a comparison between options.
Is a design feedback survey the right method?
It is worth two minutes to check a design feedback survey is the method you want.
Reach for it when
Getting a first impression, clarity check, or audience read on one design
Validating a concept before it goes further in production
Collecting feedback across several questions without losing context
Following an image, video, or audio clip with layered questions
Reach for something else when
You're comparing two or more options a preference test or copy test puts them head to head instead of asking about one in isolation.
You want a snap first-glance reaction a five-second test hides the media after a few seconds and tests recall instead.
Design feedback tips
Keep it to three to five questions
Beyond that, respondent fatigue sets in and answer quality drops.
Mix question types
Combine multiple choice, rating scale, and open text questions to shape the kind of feedback you get back.
Show the piece before you explain it
If you set the context first, you're testing recall of your explanation, not people's own understanding of the design.
Frequently asked questions
What is a design feedback survey?
A design feedback survey shows one piece of media and asks a set of follow-up questions about it, with the media staying visible or playable the whole time.
What kind of media can I use?
Image, video, or audio. Whichever you choose stays on screen while respondents answer the follow-up questions.
What is the difference between a design feedback survey and a five-second test?
A design feedback survey keeps the media visible for a fuller, considered set of questions. A five-second test hides the media after a timed exposure and tests what stuck in memory.
How many questions should I ask?
Three to five per design is the sweet spot. Beyond that, respondent fatigue sets in and answer quality drops.
Can I mix different question types?
Yes. Combine multiple choice, rating scale, and open text questions in the same design feedback survey.
What is the difference between a design feedback survey and a preference test?
A preference test compares two to four options and asks people to choose between them. A design feedback survey goes deep on a single piece of media instead.
Do AI respondents go through the study before real people?
Yes, on every plan including Free. Up to five AI respondents work through the study first so you get a read in minutes and catch an unclear task early, and up to two of them can be AI experts in conversion, usability, copy or SEO. Then real people answer the same study, recruited from Prolific's global panel or reached through your own link.
Can I create and launch this study from my coding agent?
Yes. Fiuto's research assistant works in the app, over MCP from Claude Code, Cursor, Codex, Lovable, v0, Replit and Bolt, and over the API. It creates, launches and reads back the study on every plan including Free.
Does Fiuto run AI interviews?
AI interviews are an upcoming feature, in development now, and this page will list them the day they are out of alpha. Until then Fiuto runs unmoderated studies across 18 methods, with AI respondents first and real people after.