Study template: concept validation
Find out whether the idea lands
Show a concept, find out whether the idea lands, and learn what to sharpen.Paste your URL or a concept image and Fiuto builds this study around it, free, in minutes. Every block is yours to change before launch.
A preview player for the concept validation template. It steps through the 4 blocks a respondent meets, resting on the design survey.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What you will learn
4 blocks, about 5 minutes to answer.
- First impressions of the concept
- Whether people understand what it does
- How much they'd want it if it existed
The study, block by block
In the order a respondent meets them. Every prompt is rewritten around your product when you paste the URL.
Intake form
A few details before the study starts.
your name, email, your role
Design survey
Looks at the design, then answers:
What do you think this is for?
How clearly does this explain what it does? (5-point scale, Not clear to Very clear)
Rating scale
How likely would you be to want this if it existed?
5-point scale, Not at all to Very likely
Open text
What's the one thing you'd want to be different?
Optional
Who it is for
For a founder or product manager with a concept and no build yet: a mockup, a one-page description, a screenshot of a competitor with your twist. It suits the moment before engineering time is committed, when the question is still whether anyone wants this.
If the concept is already a working prototype, the usability test or the prototype walkthrough will tell you more.
Make it yours
Each method in this study has its own guide: what it measures, what to change, and what to avoid.
Design survey
Read how the design survey works and how to word it for your product. Design survey guide.
Rating scale
Read how the rating scale works and how to word it for your product. Rating scale guide.
Survey questions
Read how the survey questions works and how to word it for your product. Survey questions guide.
Before you launch
The notes the template ships with, from the researcher who wrote it.
- Show the concept without explaining it first. If you set it up, you're testing recall, not clarity.
- A single clear concept image works better than a flow. Save multi-screen walkthroughs for the prototype walkthrough template.
- Keep image questions and open-text questions roughly balanced so completion rates stay high.
What you get back
AI testers run the study first and report what they found, so you see whether the task reads and whether the questions land before a real person opens the link. Then the real responses arrive: every click, rating, and answer per respondent, and Fiuto's reading of them as findings, a readout you can share behind a link, and a deck.
Your data is yours: results as JSON or CSV through a per-study token, or over MCP from the coding agent you build in.
Frequently asked questions
01How long does the concept validation take to answer?
About 5 minutes. 4 blocks: the intake, the task or the questions, and the follow-ups. Fiuto shows the estimate to respondents on the study's first screen.
02Can I change the blocks?
Yes, every one. Fiuto rewrites the template around your product when you paste the URL, and you can edit any prompt, add a block, remove one, or change the order before you launch. Save the result as your own template to reuse it.
03Who answers it?
AI testers first, so you see what the study finds before anyone real does. Then real people: recruited from a global panel of 300,000+ participants powered by Prolific, with demographic filters, or your own users when you share the link. Respondents open the link and answer, no account needed.
04Is this template free?
Yes. Every template and every block type is on every plan, including Free. The free plan includes 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.