Study template: logo and brand test
What does each direction say?
Compare logo or brand direction options and test what they communicate.Upload the options and Fiuto builds this logo and brand test around them, free, in minutes. Every block is yours to change before launch.
A preview player for the logo and brand test template. It steps through the 5 blocks a respondent meets, resting on the preference test.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What you will learn
5 blocks, about 7 minutes to answer.
- Which direction people prefer and why
- What personality or values each option communicates
- Whether the brand aligns with your intended positioning
The study, block by block
In the order a respondent meets them. Every prompt is rewritten around your product when you paste the URL.
Intake form
A few details before the study starts.
your name, email, your role
Preference test
Which direction do you prefer?
3 options, then why
Direction A, Direction B, Direction C
Matrix
Rate each option on these qualities.
6 rows rated Not at all / Slightly / Moderately / Very / Extremely
Trustworthy, Modern, Approachable, Professional, Distinctive, Energetic
Open text
What three words come to mind when you see these options?
Open text
Any other thoughts?
Optional
Who it is for
For a founder or brand designer choosing between directions: two or three logo marks, a colour system, a name treatment. It suits the point where the options are finished and the argument is about what each one communicates.
If the options are page designs rather than brand marks, the preference test is the plainer tool.
Make it yours
Each method in this study has its own guide: what it measures, what to change, and what to avoid.
Preference test
Read how the preference test works and how to word it for your product. Preference test guide.
Survey questions
Read how the survey questions works and how to word it for your product. Survey questions guide.
Before you launch
The notes the template ships with, from the researcher who wrote it.
- Show each option in context where you can, on a business card or app icon mockup. Isolated logos are harder to evaluate than ones in use.
- The word-association question is the most predictive block here. Read the raw responses before you look at matrix averages.
- Placeholder images must be replaced with your real directions before launching. Test wordmark and symbol combinations as a unit, not separately.
What you get back
AI testers run the study first and report what they found, so you see whether the task reads and whether the questions land before a real person opens the link. Then the real responses arrive: every click, rating, and answer per respondent, and Fiuto's reading of them as findings, a readout you can share behind a link, and a deck.
Your data is yours: results as JSON or CSV through a per-study token, or over MCP from the coding agent you build in.
Frequently asked questions
01How long does the logo and brand test take to answer?
About 7 minutes. 5 blocks: the intake, the task or the questions, and the follow-ups. Fiuto shows the estimate to respondents on the study's first screen.
02Can I change the blocks?
Yes, every one. Fiuto rewrites the template around your product when you paste the URL, and you can edit any prompt, add a block, remove one, or change the order before you launch. Save the result as your own template to reuse it.
03Who answers it?
AI testers first, so you see what the study finds before anyone real does. Then real people: recruited from a global panel of 300,000+ participants powered by Prolific, with demographic filters, or your own users when you share the link. Respondents open the link and answer, no account needed.
04Is this template free?
Yes. Every template and every block type is on every plan, including Free. The free plan includes 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.