Study template: click heatmap test
See where attention and clicks land
See where people want to tap on a design, with no right answer to aim for.Upload a design and Fiuto builds this click heatmap test around it, free, in minutes. Every block is yours to change before launch.
A preview player for the click heatmap test template. It steps through the 4 blocks a respondent meets, resting on the click heatmap.
How it works
Fiuto runs your full research loop
Paste a URL and Fiuto takes it from there. No research experience needed.
What you will learn
4 blocks, about 5 minutes to answer.
- Where attention and clicks cluster on a static design
- Which elements people expect to be interactive
- What they thought would happen when they tapped
The study, block by block
In the order a respondent meets them. Every prompt is rewritten around your product when you paste the URL.
Intake form
A few details before the study starts.
your name, email, your role
Instruction
Where would you tap?
Look at the design on the next screen and click anywhere you would tap, or anywhere you expect something to happen. There are no wrong answers.
Hotspot heatmap
Click anywhere you would tap or expect something to happen.
Open text
What were you expecting to happen where you clicked?
Optional
Who it is for
For a designer with a static screen and no task to set: a dashboard, a marketing page, a mobile home screen. It suits an exploratory look at what draws the eye and what people expect to be interactive, before the layout is final.
If there is a right answer to click, the navigation test or the usability test scores it. This one has no right answer on purpose.
Make it yours
Each method in this study has its own guide: what it measures, what to change, and what to avoid.
Click heatmap
Read how the click heatmap works and how to word it for your product. Click heatmap guide.
Survey questions
Read how the survey questions works and how to word it for your product. Survey questions guide.
Before you launch
The notes the template ships with, from the researcher who wrote it.
- This has no target zone, unlike a first-click test. Expect a spread of clicks, and read the density rather than any single point.
- Leave the click count and timer open for free exploration. Set a short time cap only if you want a "first instincts" pass.
- Clicks are recorded as normalized coordinates, so the heatmap holds up across screen sizes and retina displays.
What you get back
AI testers run the study first and report what they found, so you see whether the task reads and whether the questions land before a real person opens the link. Then the real responses arrive: every click, rating, and answer per respondent, and Fiuto's reading of them as findings, a readout you can share behind a link, and a deck.
Your data is yours: results as JSON or CSV through a per-study token, or over MCP from the coding agent you build in.
Frequently asked questions
01How long does the click heatmap test take to answer?
About 5 minutes. 4 blocks: the intake, the task or the questions, and the follow-ups. Fiuto shows the estimate to respondents on the study's first screen.
02Can I change the blocks?
Yes, every one. Fiuto rewrites the template around your product when you paste the URL, and you can edit any prompt, add a block, remove one, or change the order before you launch. Save the result as your own template to reuse it.
03Who answers it?
AI testers first, so you see what the study finds before anyone real does. Then real people: recruited from a global panel of 300,000+ participants powered by Prolific, with demographic filters, or your own users when you share the link. Respondents open the link and answer, no account needed.
04Is this template free?
Yes. Every template and every block type is on every plan, including Free. The free plan includes 1 live study a month, 10 responses per study, and 600 AI credits a month. No card, no time limit.